On 24th August Rzeczpospolita published an article by Andrzej Przytuła, advocate and partner, and Natalia Dyda, legal advisor: „Colour as a brand – how to obtain monopoly for a particular colour?”. The article is based on PLAY’s case study, for which KONDRAT & Partners obtained monopoly for violet colour in June 2018.
Colour is an universal, simple but strong signal influencing people’s senses. An individual colour can be characterised with a special meaning or symbol. A colour can be a marketing driver of a brand.
The whole publication is available on Rzeczpospolita’s website (in Polish only): https://www.rp.pl/Firma/308249988-Kolor-jako-marka---jak-przedsiebiorca-moze-uzyskac-monopol-na-konkretny-kolor.html
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